Insignia.
Insignia, an industry leader in identification and traceability, offers solutions designed to enhance other brands' efficiency, productivity, and traceability. Their website is specification-driven, features a large inventory, and demands a journey tailored for B2B. I contributed to both flows, enhancing the original design and structure in collaboration with SEO researchers for an elevated mega menu.
Flow 1.
The site has two destinations and multiple entry points. The primary goal is to lead users to the 'contact' portal through various information channels. In contrast to regular B2C online shops, this store caters to larger business needs, often involving customized products and large equipment orders. Click and explore carousel below for a more in-depth look.
Flow 2.
The second destination operates more akin to a typical e-commerce platform. It directs you to a category page or Product Listing Page (PLP) where you can explore product details and make purchases as you would on any regular online store. Click and explore carousel below for a more in-depth look.
