Graphic Design (Print & Digital).

• Design Patterns: Utilising established design patterns and best practices to ensure familiarity and ease of use.

• Brand Identity: Ability to create and maintain a consistent brand identity, logo design, and style guide creation.

• Visual Hierarchy: Organising design elements to guide users' attention and focus on key content.

• Colour Theory: Knowledge of colour palettes and schemes, ability to use colour effectively in design.

• Typography/Typesetting: Understanding of fonts and typefaces, skill in pairing and combining fonts.

• Visual Data Representation: Effectively presenting data and organising information using various tools such as graphs, tables, infographics, mega menus, and other visual elements.

• Expanding Branding Across Print Collateral: Integrating brand identity seamlessly into print materials for enhanced visibility and coherence.

• Accessibility Design: Ensuring that designs are inclusive and usable for individuals with disabilities, following accessibility guidelines.

• Knowledge of industry standards: including knowledge of APA contrast laws and regulations, as well as proficiency in conducting compliance checks.

• Asset Licensing and Copyright: Guidance on acquiring diverse fonts and images, ranging from free stock to paid options, covering personal and commercial usage, and how to conduct license checks.

• Industry Software Knowledge: Extensive knowledge and use of the Adobe Suite. 

• Industry Awareness: Staying abreast of contemporary design trends, market preferences, and emerging technologies to ensure relevance and innovation in my creative work.

• Social Media Graphics & Basic Marketing: Creating graphics tailored for various social media platforms.

• Photography Basics: Understanding of basic photography principles for image editing.

• Print Pre-Flight, Prep, and Markup: Preparing digital files for printing by ensuring they meet quality standards, resolving potential issues, and implementing the necessary adjustments, including markup for print production.

​

UX/UI Digital, Web Design.

• User Interface (UI): Creating comprehensive guides that outline design principles, components, and guidelines through to consistent design execution.

• User Experience (UX): Ensuring seamless and intuitive user experiences through a deep understanding of user behavior and preferences.

• Industry Knowledge & Best Practices: Staying informed about industry trends and adhering to best practices for effective design solutions.

• E-Commerce Best Practice Toolkit: Employing a toolkit that incorporates industry-leading practices for successful e-commerce design.

• Wireframing: Developing low-fidelity sketches and wireframes to outline the layout and functionality of digital interfaces.

• Grid Systems: Applying grid layouts to maintain consistency and alignment in interface designs.

• User Journey Mapping: Illustrating the user's path through a digital product to identify pain points and opportunities for improvement.

• Accessibility Design: Ensuring that designs are inclusive and usable for individuals with disabilities, following accessibility guidelines.

• Fonts for Web: Understanding font licensing, checking and applying web-safe fonts.

• Familiarity with concepts like 'Headless' development architecture and 'composite' design processes.

• Responsive Design: Crafting interfaces that adapt and look excellent across various devices and screen sizes.

• Cross-functional Teamwork and Collaboration: Collaborating effectively across diverse teams for cohesive and successful project outcomes.

• Industry Awareness: staying informed about the latest design trends, user preferences, and emerging technologies. Ensuring my work remains relevant and incorporates innovative solutions to enhance
  the user experience.

​

Illustration & Animation.

• Software Proficiency: Proficient in Adobe Illustrator, ProCreate, Affinity Designer, and Photoshop.

• Adaptability to Styles: Capable of working in various illustration styles, ranging from cartoonish to realistic.

• Anatomy and Form: Possess a thorough understanding of and skill in accurately depicting human
  and animal anatomy.

• Texture and Detailing: Proficient in adding textures and intricate details to enhance visual appeal.

• Digital Brush Customisation: Skilled in creating and using custom brushes to achieve specific artistic effects.

• Vector Art: Proficient in creating scalable vector illustrations.

• Flat Design: Experienced in crafting corporate, e-commerce, or boutique information illustrations for both web and print.

• 3D Isometric Illustrations: A technique allows for the creation of three-dimensional images with a sense of depth and space while maintaining a consistent scale along each axis.

• Character Design: adept at designing unique and expressive characters.

• Caricatures, Portraiture: Capturing personalities through skilful rendering and artistic interpretation.

• Storytelling Through Illustration: Proficient in conveying narratives and emotions through visual storytelling.

• Iconography: Experienced in designing custom icons or utilizing existing icon libraries to create
  intuitive visual cues.

• 2D Animation, in GIF, MOV and SVG (CSS) Format: Skilled in adding subtle animations and transitions to improve user engagement and guide interactions. 

• Print and Web Optimisation: Capable of preparing illustrations and animations for both digital and print media.

​

Soft Interpersonal Skills.​

• Stakeholder Engagement & Management.

• Teamwork, Collaboration & Leadership.

• Problem Solving, Critical Thinking (with a touch of devil's advocacy).

• Creativity & Lateral Thinking.

• Adaptability and Curiosity - Always ready to dive in and learn on the job.

• Authenticity & Independence.

• Patience, Empathy, Active Listening Interpersonal Connection & Emotional Intelligence.

• A Sense of Humour.

• Time Management.

• Self-Promotion.

 

Customer Service Skills.

• Active Listening.

• Conflict Resolution.

• Empathy.

• Patience.

 

Presentation Skills.​

• Client Presentations.

• Prototyping and Mockups.

• Creating Visual Aids (e.g., Google Slides, PowerPoint).

• Storytelling.

 

IT and Computer Skills.

• Troubleshooting.

• Basic Cybersecurity Awareness.